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商品編號： 9-584-093 出版日期： 1984/05/24 作者姓名： Shapiro, Benson P.;Stiffler, Julia 商品類別： Marketing 商品規格： 14p 再版日期： 1987/08/01 地域： United States 產業： Food industry 個案年度： 1984 - 1984
商品敘述：
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference.
涵蓋領域：
Advertising;Consumer marketing;Marketing management;Marketing strategy;Pricing strategy
相關資料：
Case Teaching Note, (5-584-094), 17p, by Benson P. Shapiro
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